SEO content strategy guides
Practical, in-depth guides on topical authority, content clusters, search intent, and everything else you need to build a content engine that drives organic traffic.
Topical Authority
Learn how topical authority works, why it matters for SEO, and how to build it with content clusters and strategic content planning.
Topical Authority vs Domain Authority: What Actually Drives Rankings
Domain authority has long been the default SEO metric. But Google's algorithms now reward comprehensive topic coverage — topical authority — more than raw link profiles. Here's what that means for your strategy.
Read articleWhat Is Topical Authority? A Complete Guide for SEO
Topical authority is one of the most important — and most misunderstood — concepts in modern SEO. This guide explains what it is, how Google evaluates it, and how to build it systematically.
Read articleContent Clusters Explained: How to Structure Content for SEO
Content clusters are the structural foundation of topical authority. This article explains the pillar-cluster model, how to plan your clusters, and common mistakes to avoid.
Read articleContent Strategy
Guides on search intent, content planning, and SEO content strategy for agencies and content teams.
Put this knowledge to work
Inbounder turns topical authority strategy into published content — visual topic clustering, AI writing, and direct CMS publishing.