Frase optimizes content. Inbounder builds authority.
Frase is a solid research and optimization tool with competitive per-article pricing. Inbounder goes further — adding visual topic strategy, brand voice extraction, direct CMS publishing, and a full distribution hub for the agency workflow.
$1.50
Per article (Inbounder)
$1.53–$3.00
Per article (Frase)
End-to-End
Research → Publish → Distribute
Unlimited
Clients on Advanced plan
Why agencies switch from Frase
Frase has built a strong content research and optimization platform. It handles SERP analysis, content briefs, AI writing, topic clustering, and even WordPress publishing — all at a competitive price point starting at $45/mo for 15 articles. For individual content creators and small teams, it's a capable tool. But Frase is designed around the article-by-article workflow. It lacks a visual topic strategy canvas, has no brand voice extraction, and doesn't generate distribution assets. For agencies managing multiple clients who need to go from strategy to published, distributed content, Inbounder fills the gaps Frase leaves open.
What Frase is missing
No brand voice extraction
Frase supports brand voice settings but doesn't auto-extract voice from existing content. Inbounder reads your client's site and builds an editable voice profile automatically.
No visual topic strategy
Frase has topic clustering and content briefs, but no visual canvas for mapping pillar and supporting articles. Strategy stays in lists, not on an interactive map.
Limited agency workflows
Frase has basic multi-user access, but no content approval workflows and limited multi-client management for agencies.
Limited distribution tools
Frase can repurpose content into social posts, but has no full distribution hub with engagement templates, DM templates, or email newsletter blocks.
AI quality controls are basic
Frase generates AI content but lacks banned-phrase detection, register shifting across sections, and citation verification that prevent content from reading like AI.
No Webflow publishing
Frase supports WordPress publishing, but has no Webflow CMS integration. Agencies on Webflow still export and publish manually.
Feature-by-feature comparison
Based on publicly available information as of February 2026.
| Feature | Inbounder From $49/mo | Frase From $45/mo |
|---|---|---|
| Content Strategy | ||
| SERP research & analysis | ||
| Visual topic clustering canvas | ||
| Pillar + supporting article mapping | ||
| Keyword research with volume data | ||
| Internal linking suggestions | ||
| Topical authority mapping | ||
| Content Creation | ||
| AI article generation (2,000-4,000 words) | ||
| Content brief generation | ||
| Auto-extracted brand voice | ||
| On-page optimization scoring | ||
| AEO / GEO scoring | ||
| AI humanization & quality controls | ||
| Publishing & Distribution | ||
| WordPress Gutenberg publishing | ||
| Webflow CMS publishing | ||
| Social media post generation | ||
| Email newsletter blocks | ||
| Engagement & DM templates | ||
| Agency Features | ||
| Multi-client management | ||
| Team RBAC (4 roles) | ||
| Client approval workflows | ||
| Automated client reporting | ||
| Google Search Console integration | ||
| Pricing | ||
| Starting price | $49/mo | $45/mo |
| Cost per article | $1.50–$2.45 | $1.53–$3.00 |
| Free trial | 3 free articles | Free tier available |
The bottom line
Frase is a strong content research and optimization platform with competitive pricing. At $45/mo for 15 articles with SERP analysis, content briefs, AI writing, topic clustering, and WordPress publishing, it offers solid value for individual creators and small teams.
Where Frase falls short is the agency-specific workflow. There's no visual topic strategy canvas, no auto-extracted brand voice, no approval workflows, and a limited distribution pipeline. Agencies managing multiple clients need these pieces to scale efficiently.
Inbounder was designed for that multi-client agency workflow — visual topic mapping, auto-extracted brand voice with quality controls, Webflow + WordPress publishing, and a full distribution hub that turns every article into social posts, email blocks, and engagement templates.
Ready to switch from Frase?
Start with 3 free articles. No credit card required. See the difference in your first session.