A Frase alternative that plans the whole cluster before you write
Frase now runs research, briefs, brand voice, publishing and AI-visibility tracking in one place — it's the closest tool to ours. The difference is the unit of work: Frase works opportunity by opportunity; Inbounder plans the whole cluster from your URL and links it as it writes.
Why people look for a Frase alternative
- Frase ranks opportunities from your Search Console data, competitor gaps and decay signals, then opens one brief at a time. A new site has little of that data to rank.
- An SEO/GEO score says how a draft compares with what ranks today. It isn't a plan, and it isn't a result.
- Frase can publish straight to live. Some founders want a hard stop where they read everything first.
What Frase does well
- Frase builds a Brand Hub from a crawl of your site, so its drafts use your voice too.
- It publishes to WordPress, Webflow, Sanity, Wix or its own FraseCMS — more CMSes than Inbounder.
- It tracks AI-search visibility and watches published pages for ranking decay (Content Guard). Inbounder doesn't sell either.
What Inbounder does instead
One loop, from your URL to a result you can check.
Step 1
Your URL
Paste your site. Inbounder reads your pages and builds an editable brand-voice profile — no keyword list or Search Console history needed to start.
Step 2
A pillar-first cluster
One pillar and 8–12 supporting articles, grouped by search intent. You see the whole plan before you spend a credit; planning is free.
Step 3
Written in your voice, already linked
Each article you write (1 credit) links to its pillar and closest siblings as it's written, so nothing ships as an orphan.
Step 4
You review it
Read and edit every article before it goes anywhere. Nothing is published on a schedule behind your back.
Step 5
WordPress, as a draft
Send it to WordPress as a formatted draft (paid plans) and hit publish yourself — or export Markdown, HTML or DOCX.
Step 6
Search Console tells you
Once it's live, Search Console shows whether Google served it and how it performs. A result, not a grade.
Inbounder vs Frase, job by job
Frase details checked against its public pages on . Prices and plans change — follow the sources below.
| The job | Inbounder | Frase |
|---|---|---|
| Where you start | Your URL — works on a brand-new site | An opportunity feed from Search Console, competitor gaps and decay |
| Plan the cluster | Whole pillar-first cluster planned free before you write | One opportunity → one brief → one draft; topic clusters in research |
| Sound like you | Voice profile extracted from your site, editable | Brand Hub built from a crawl of your site |
| Link the cluster together | Pillar + closest siblings placed as each article is written | Internal linking on Professional ($103/mo billed annually) and up |
| Get it into WordPress | Always a draft, for your final look (paid plans) | Publish live or as a draft; also Webflow, Sanity, Wix |
| Know if it worked | Search Console performance per article | Search Console, SEO/GEO scores, AI-visibility tracking |
| Price to start | Free for 3 articles (no card), then from $39/mo billed annually for 10 articles | Starter $39/mo billed annually, 10 articles, 1 site; 7-day free trial |
Which one fits you
Stay with Frase
Stay with Frase if you have an established site with Search Console history, want AI-visibility tracking, or publish to Webflow, Sanity or Wix.
Switch to Inbounder
Switch to Inbounder if you want the whole cluster planned up front from your URL, every article linked into it as it's written, and nothing reaching your site until you've read it.
Inbounder vs Frase: questions
- Is Inbounder a Frase alternative?
- Yes, and at the same starting price ($39/mo billed annually for 10 articles on both). Frase works one opportunity at a time with scores and AI-visibility tracking; Inbounder plans a pillar-first cluster from your URL, links each article into it, and sends drafts to WordPress for your review.
- Does Inbounder have a GEO score?
- No, on purpose. A score compares a draft with what ranks today. We'd rather show you what Search Console says once the page is live.
- Does Inbounder publish to Webflow or Wix?
- Inbounder sends drafts to WordPress. For any other CMS, export the article as Markdown, HTML or DOCX.
- Will Inbounder guarantee rankings?
- No tool can. Inbounder gives you a planned, linked cluster in your voice and shows you honestly what Google did with it.
See your cluster before you pay for anything
Paste your URL. Planning the cluster is free, and your first 3 articles are on us.
Public roadmap · Help Center