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SEO ROI Calculator

Calculator

Prove the business case for SEO investment

beginner~3 minFree forever

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Industry average is 20-40% for a well-executed SEO campaign

What it does

Calculate the expected return on investment from SEO campaigns using real traffic and conversion data. Input your current organic traffic, conversion rate, average deal value, and projected growth to see estimated revenue impact, payback period, and ROI percentage. Perfect for pitching SEO budgets to stakeholders, setting realistic expectations with clients, and comparing SEO ROI against paid channels. Uses industry benchmarks when you don't have your own data.

Use cases

1

Build a business case to justify SEO investment to leadership or clients

2

Compare projected ROI of SEO vs. paid search for budget allocation decisions

3

Set realistic traffic and revenue targets for quarterly SEO campaigns

How to use it

Step 1: Enter your current monthly organic traffic and average conversion rate
Step 2: Add your average customer value and monthly SEO investment cost
Step 3: Review the projected ROI, payback period, and revenue growth estimates

Go beyond free tools

Inbounder automates your entire SEO content workflow — from keyword research to published articles, all in your brand voice.